Factors Influencing Electronic Payment Intention on E-commerce Platforms in Ho Chi Minh City

Overview

Team research project examining the factors influencing customers’ intention to use electronic payment methods on e-commerce platforms in Ho Chi Minh City.

The study focused on adoption barriers and trust drivers in digital payment behavior during the rapid growth of Vietnamese e-commerce.

My Role

• Supported research framing, problem definition, and literature review
• Contributed to results interpretation and managerial recommendations
• Participated in data analysis discussion and final report development

Methodology

• Distributed 340 surveys, collected 310 valid responses
• Identified 250 respondents with prior electronic payment usage for final analysis
• Cleaned raw data using Excel 2016
• Conducted quantitative analysis using SPSS Statistics 20

Methods included:

• Cronbach’s Alpha reliability testing
• Exploratory Factor Analysis (EFA)
• Pearson correlation analysis
• Multiple linear regression
• Demographic difference testing

Key Findings

Six core factors influenced electronic payment intention:

Positive Drivers

• Perceived benefits (strongest driver)
• Social influence
• Trust
• Security perception
• Ease of use

Negative Driver

• Perceived risk reduced willingness to adopt electronic payment

Additional Insights

• Significant behavioral differences existed between male and female users
• Age had limited impact on payment intention

Business Implications

• Increase user incentives and tangible payment benefits
• Improve trust signals and transaction transparency
• Strengthen payment security communication
• Simplify checkout experience
• Reduce perceived risk during transactions

Outcome

• Encouragement Prize – Foreign Trade University Student Research Competition (2021)
• Encouragement Prize – Econometrics & Application Competition (2021)

Supervised by Ph.D. Nguyen Thi Phuong Chi