About
I am a strategy-oriented and data-driven professional with a strong foundation in Mathematics, data analysis, and business planning. With hands-on experience in e-commerce, market research, and cross-functional project management, I specialize in analyzing operations, optimizing processes, and developing insights to support strategic decision-making.
Driven by curiosity and a growth mindset, I thrive in dynamic environments where I can work independently or collaboratively under pressure. My goal is to contribute to impactful projects by combining analytical and creative thinking with practical execution to deliver measurable results.
Experience
Assortment Management Specialist - Kido (08/2025 - 04/2026)
Owned assortment and cross-platform livestream operations (Shopee and TikTok Shop)
- Owned assortment strategy and scaled company-owned channels across Shopee Live, Shopee Video
- Managed Shopee livestreams execution, from brand selection to performance optimization, driving GMV growth
- Built GMV scaling strategy for Shopee Video, improving content-driven conversion
- Coordinated TikTok livestream campaigns across deal structuring, timelines, GMV forecasting, and ads allocation, driving +70% GMV growth across 8 creators within 4 months
- Built basic dashboards to optimize performance and drive data-backed decisions
- Piloted AI-powered livestream solution on Shopee channel, validating a scalable growth model
E-commerce Specialist - Yes4All (06/2022 - 02/2025)
Developed and executed commercial strategy across 10 EU Amazon marketplaces, driving 300% YoY revenue growth
- Conducted market analysis and go-to-market strategy, optimizing pricing, promotions, and product expansion to maximize conversion and margin
- Led forecasting and commercial planning, aligning cross-functional teams through data-driven tools and insights
- Optimized inventory, marketing spend allocation across regions and key sales events to maximize GMV and ROI
- Led cross-functional product launch (Product Development, Marketing, Creative, Agencies), achieving Best Seller status and top portfolio GMV within 3 months
- Built and standardized product information systems (product sheets, NPD pipeline), enabling scalable launches, consistent branding, and cost efficiency
- Streamlined REACH compliance through product categorization, saving $1M+ in testing costs
Education
Bachelor of International Business Administration - Foreign Trade University
Grade: 3.72/4.0
- FTU Outstanding Student Award
- School scholarship for excellent academic performance in 6/7 semesters